Free tools that run in your browser. Use any tool without an account.

Favourites Cart Sign in Join free

SEO Site Comparison

Your Site vs a Competitor

  • Free
  • Nothing stored
  • No account needed

An SEO site comparison runs the same audit on your site and a competitor, then shows which site wins each area: technical setup, content, speed, schema, AI search readiness and security, plus the exact checks where they beat you.

Both sites get the full 35+ check SEO audit, including a mobile Lighthouse test. It takes 20 to 45 seconds and counts as two audits.

Weekly monitor

Sign in free to watch up to 3 sites. We re-audit them every week and email you the score and the top fixes.
Fetches public data to give your answer. We do not keep your inputs. Report a problem

About SEO Site Comparison

The FreeToolr SEO Site Comparison runs our full website audit on two addresses at once and lines the results up. You see both overall scores, a section by section table, real mobile Lighthouse numbers and a list of every check where the competitor does better than you, each with the fix and a link to the right FreeToolr tool. It is built for site owners checking why a rival ranks above them, freelancers pitching a client and agencies doing a quick competitor review. Sign in with a free account and you can put up to three sites on a weekly monitor: we re-audit them every seven days and email you the new score, the change from last week and the top fixes. Nothing is installed on either website and we only read public pages.

How to use it

  1. 1Type your website and a competitor website.
  2. 2Wait 20 to 45 seconds while both sites are audited, including a mobile Lighthouse test.
  3. 3Read the area table and the list of checks where the competitor is ahead.
  4. 4Sign in free and press Monitor weekly to get the score by email every week.

Worked example

Your bakery site scores 71 and a rival scores 83. The table shows they lead on speed (LCP 1.9 s against your 4.2 s) and schema (they have LocalBusiness and FAQ markup). Compressing your hero image and adding schema closes most of the gap.

How it works

Both sites are scored with the same weighted method as the Website SEO Audit: high impact checks count 3, medium 2 and low 1, and the six section scores are combined into one score out of 100

Source: Google Search Central: SEO Starter Guide. Last checked 31 October 2026.

What it is good for

  • Two full audits side by side
  • Clear list of where the competitor is ahead
  • Weekly email monitor for up to 3 sites
  • Free, nothing to install
  • Compares the two pages you enter, not whole sites
  • Each comparison counts as two audits toward the daily limit

Questions people ask

How do I compare my website SEO with a competitor?

Enter your address and the competitor address, then run the comparison. Both pages get the same 35+ checks, and the report shows which site wins each area and the checks where the competitor is ahead.

Which page should I compare?

Compare like with like. Put your home page against theirs, or your product page against the competitor page that ranks above you for the same search. The closer the match, the more useful the result.

How does the weekly monitor work?

Sign in free and press Monitor weekly on any result. Every seven days we audit that page again and email you the score, the change since last week and the top three fixes. You can watch up to three sites.

Does a higher score mean the site will rank higher?

Not by itself. Rankings depend on content, links and relevance too. A higher score means fewer technical and on-page problems, which removes things that hold a page back.

Is the competitor told about the comparison?

No. We only read public pages, the same way a search engine does, and nothing is sent to the other website owner.