Top 10 Keyword Position Checker Tools You Should Use Every Day in 2025

Introduction

If you’re a digital marketer, blogger, or SEO enthusiast, you’ve probably wondered countless times: “Where exactly does my website rank on Google for this keyword?” That’s where keyword position checker tools come into play. These tools are like your personal SEO detectives, constantly scanning search engine results pages (SERPs) to reveal where your site stands.

In today’s digital world, ranking isn’t just about vanity—it’s about visibility, traffic, and ultimately, revenue. Whether you run a small business, an e-commerce store, or a content-heavy blog, knowing your keyword positions helps you track progress, optimize strategies, and outperform competitors.

The good news? You don’t need to break the bank to keep an eye on your rankings. Our very own tool at freetoolr.com is completely free, requires no sign-up, and gives you instant results. Let’s start with that before exploring other popular tools in 2025.

#1: Freetoolr Keyword Position Checker

Tool name: Keyword Position Checker
Link: https://freetoolr.com/keyword-position-checker

If you’re looking for a quick, hassle-free way to check your keyword rankings, this tool is the perfect fit. The Freetoolr Keyword Position Checker is designed with simplicity in mind. Just enter your keyword and domain, and within seconds you’ll see where your website stands in Google search results.

This tool is especially handy for freelancers, bloggers, and small business owners who don’t want to get lost in complicated SEO dashboards. Instead of overwhelming you with data you may never use, it focuses on the most important metric: your keyword’s position.

Features:

• Instant keyword position tracking on Google.
• No login or account creation required.
• User-friendly and lightweight interface.
• Free forever, with no hidden limitations.

Pros:

• 100% free for lifetime usage.
• No sign-up, no downloads, no learning curve.
• Perfect for quick checks without extra SEO noise.

Cons:

• Focuses only on Google rankings (no Bing/Yahoo support).
• Doesn’t provide advanced analytics like historical tracking or competitor monitoring.

Pricing:

• Free forever.

#2: Ubersuggest

Website: https://neilpatel.com/ubersuggest/
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Ubersuggest by Neil Patel has grown into a full-fledged SEO platform, but one of its most loved features is keyword position tracking. Beyond just showing you where your keywords rank, it also provides keyword ideas, traffic data, and competitor analysis.

Features:

• Track keyword rankings across multiple locations.
• Keyword suggestions with search volume data.
• Domain analysis for competitors.
• SEO audit features.

Pros:

• Easy-to-use interface, great for beginners.
• Combines rank tracking with keyword research.
• Affordable compared to many big SEO suites.

Cons:

• Free plan is limited to a few daily searches.
• Some advanced features require a premium subscription.

Pricing:

• Free plan available.
• Paid plans start around $12/month.

#3: SEMrush

Website: https://www.semrush.com
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SEMrush is a powerhouse in the SEO world. Its keyword position tracking tool is highly accurate and trusted by agencies worldwide. Not only does it track rankings, but it also provides visibility trends, competitor insights, and SERP feature tracking.

Features:

• Daily keyword position updates.
• Track competitors’ keywords.
• Local SEO ranking data.
• Integration with Google Analytics and Search Console.

Pros:

• Comprehensive SEO platform.
• Highly accurate tracking.
• Great for agencies managing multiple clients.

Cons:

• Pricing can be steep for beginners.
• Learning curve for new users.

Pricing:

• Starts at $129.95/month.

#4: Ahrefs

Website: https://ahrefs.com
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Ahrefs is another industry leader that excels in keyword rank tracking. Their Rank Tracker tool lets you monitor your keywords, see historical changes, and compare progress against competitors.

Features:

• Rank tracking with visual progress graphs.
• Competitor comparison.
• SERP features tracking.
• Extensive backlink and keyword database.

Pros:

• Highly reliable and detailed.
• Great for long-term tracking.
• Includes powerful backlink insights.

Cons:

• Expensive for solo bloggers.
• Interface can feel overwhelming.

Pricing:

• Plans start at $99/month.

#5: Moz Pro Rank Tracker

Website: https://moz.com
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Moz’s Rank Tracker is part of its Pro suite and is widely used by marketers for both keyword tracking and optimization insights.

Features:

• Track rankings for hundreds of keywords.
• Local and national keyword tracking.
• SERP analysis.
• On-page optimization suggestions.

Pros:

• Beginner-friendly dashboard.
• Trusted authority in SEO.
• Excellent educational resources.

Cons:

• Fewer features compared to SEMrush or Ahrefs.
• Limited free trial.

Pricing:

• Plans start at $99/month.

#6: Google Keyword Planner

Website: https://ads.google.com/home/tools/keyword-planner/
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While Google Keyword Planner is designed for ads, it’s still a valuable resource for understanding keyword trends and checking where opportunities lie. It doesn’t give direct rankings, but many SEO professionals use it to cross-check data.

Features:

• Keyword search volumes.
• Cost-per-click data.
• Keyword ideas and variations.

Pros:

• 100% free.
• Data directly from Google.
• Useful for PPC and SEO planning.

Cons:

• Doesn’t show exact keyword ranking positions.
• Requires a Google Ads account.

Pricing:

• Free.

#7: KeywordTool.io

Website: https://keywordtool.io
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KeywordTool.io is primarily for keyword discovery but also helps users understand ranking performance. It pulls data from Google Autocomplete and provides long-tail keyword ideas.

Features:

• Generates thousands of keyword ideas.
• Works for Google, YouTube, Bing, Amazon, etc.
• Provides search volume trends.

Pros:

• Great for long-tail keywords.
• Multi-platform support.

Cons:

• Ranking data is limited in the free version.
• Paid plans can be pricey.

Pricing:

• Free version available.
• Paid plans start at $69/month.

#8: Serpstat

Website: https://serpstat.com
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Serpstat is an all-in-one SEO tool that includes keyword rank tracking, competitor analysis, and backlink monitoring.

Features:

• Keyword position tracking across multiple devices.
• Competitor analysis.
• Site audit and backlink data.

Pros:

• Affordable compared to SEMrush and Ahrefs.
• Easy-to-use interface.
• All-in-one functionality.

Cons:

• Smaller database than Ahrefs or SEMrush.
• Free plan has strict limits.

Pricing:

• Paid plans start at $59/month.

#9: WordStream Free Keyword Tool

Website: https://www.wordstream.com/keywords
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WordStream is best known for PPC tools, but its keyword tool is useful for SEO as well. While it doesn’t directly track rankings, it helps with keyword performance analysis.

Features:

• Keyword suggestions and grouping.
• PPC-focused metrics.
• Competitor keyword insights.

Pros:

• Free and easy to use.
• PPC + SEO data combined.

Cons:

• Not a dedicated keyword position checker.
• Limited insights compared to premium tools.

Pricing:

• Free.

#10: SpyFu

Website: https://www.spyfu.com
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SpyFu specializes in competitor analysis, and its keyword tracking features let you see not only your positions but also what your competitors are doing.

Features:

• Keyword rank tracking with history.
• Competitor insights.
• PPC and SEO overlap data.

Pros:

• Excellent for competitor research.
• Affordable compared to premium tools.

Cons:

• Interface feels dated.
• Not as deep as SEMrush in data.

Pricing:

• Paid plans start at $39/month.

Comparison: Freetoolr vs Paid Tools

Conclusion

Keyword position checker tools are essential for anyone serious about SEO. They give you visibility into how well your content is performing and guide your optimization strategy. From free tools like Freetoolr’s Keyword Position Checker to enterprise solutions like SEMrush and Ahrefs, there’s a tool for every budget and need.

If you’re just starting out or want quick checks without paying hefty fees, Freetoolr Keyword Position Checker is the perfect solution. It’s free, fast, and requires no login—exactly what busy marketers and bloggers need.

Start using the Freetoolr Keyword Position Checker today and simplify your SEO workflow without spending a single rupee.

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